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This is just me, a crazy UX unicorn in love with life

I'm a positive thinker, and I treat life lightly by giving the proper importance to things. This doesn't mean that I don't take things seriously, but it means that the one that I don't take so seriously is me. 
During the years, my character was forged by a mix of sports, works, studies, and travel experiences. In all these experiences, I always express my little craziness and tendency to think differently. Since 2015, I have found inspiration and motivation in this video
"Because the people who are crazy enough to think they can change the world, are the ones who do.".
Am I crazy enough? We will see.

For now, I have lived in three different countries

Italy where I was born in 1996 in Rome and where my family is

Spain where I lived in Madrid between 2018 and 2020. During these years, I achieved an advanced level of Spanish but with Italian exclamations (like "Mamma mia").

France, Paris where I have been living since October 2020 

Academic career

From 2015 to 2019, I pursued my B.Sc. in Computer Science at Sapienza, University of Rome. The topic of my bachelor thesis was "Study on User Experience in a Virtual Environment".

In the years 2018-2019, I did my Erasmus in Spain, Madrid at the Universidad Carlos III. During the second part of the year, I did a part of my bachelor thesis there using XR technologies like Oculus Rift and Leap Motion.

During the last two years (2019-2021), I'm a master's student in Human-computer interaction and design. The program is offered by EIT Digital. I performed my first year in Politecnica de Madrid and my second is currently in Universitè Paris Saclay, where I will finish my studies on the 10th of September.

Some projects on fire!

view_in_ar AR
design_services UX
vrpano VR
web Website
pageview SEO
view_in_ar AR
design_services UX
vrpano VR
web Website
pageview SEO

Editaly

Tag: SEO, Website

Problem

January 2018, I was contacted by Dario Monetta, the owner of Editaly.
Editaly is a construction company situated in a district of Rome, near the Fiumicino airport. Dario is an entrepreneur that worries about giving perfect service to clients preferring quality to quantity. Besides, he tries always to create a respectful and friendly relationship with them.
For that, he needed a professional and beautiful website. Hence, the first website was delivered. He was happy and his clients too. However, the story is another. The story is about the last 10 months. He thought that new works in construction were just a matter of word of mouth. I insisted to "try" the "SEO channel" in his business. Thanks to the empathy that we created during more than 3 years of relationships as Freelancer-client, he accepted my proposal.  Hence, The SEO was so my concern to make him happy.

Process

To achieve the result I started to analyze the local competitor and to study the sector opportunity. At the same time, the Italian government has defined better the "decreto rilancio" and "superbonus" (Italian government incentive) that gives many bonus opportunities to the population in the construction/renovation sector. I did 1+1. I created new pages talking about these bonuses with a focus geographically in Rome and the opportunity that Editaly gave about ( sell-oriented pages).

Results

From 0 clicks by the search engine to 1646 clicks in 6 months. The process was long but it is easy to understand that the trend is increasing always more. If we want to calculate just the last 3 months, the site in the search engine clicked 1156 times. Last month? 422 clicks. Do you think that clicks are not a lot? I could be agreed if it wasn't a construction company. Editaly doesn't sell things that people are looking for every day or just for fun. People search because they need and they need a specific service. Besides, the construction/renovation projects are not an everyday investment. When a construction company sell a service, it requests a good amount of investment from the client. Yes, but how many clicks are converted in a request of the service? This is more difficult to show but according to my customer, he gets an average of four calls for a day and one/two requests by the website form. What does it mean for my customer? He can choose which project get and he has everyday opportunities to show his professionality. And the best thing: MY CLIENT IS VERY HAPPY!

Odontoiatria sant'antonio

Tag: SEO, Website

Request

Clinica Odontoiatrica Sant’Antonio is a modern dental clinic in Padova, north of Italy. Their structure is using high-quality technologies to give a reliable and quality service to their client. The technologies are renewed every 2 years. Besides, they have strong attention to the little details to give the best experience to their clients. Before my work, They had a one-page website with some images and some text. They were unhappy about how it was looking and felt that the website was no representing them.
For that, the client request was to have a website where structure quality could be speeches.

 

Process

To achieve the request of having a modern, elegant and professional website that respects the vision of their dental clinic, the first thing to do was looking for inspiration. 
So for the first week, I look for design trends in 2021, take some inspiration from youtube, and look for many websites of similar category in awwards.com. 
The idea was to take inspiration about some components of each website to then créate a mix consistently. 
After decided the general design, I started to develop the website. The agreement with my client was to have a meeting every 2 weeks to have feedback. Time wasn’t a constraint. The idea of my clients was to create a very good looking website focusing on every little detail with good attention to what to write and how. 

 

Results

The website was online at the beginning of July. The result, for now, is a good looking website with a very happy client. So happy that ask that deliver me more works that it is the best way to understand that he appreciates my work.

Study of user experience on virtual environment

Tag: UX, VR

Motivation

At the end of 2018, devices as Oculus Rift were still unexplored for most people. For that, the objective of my bachelor thesis was to design, developing and test a virtual web environment to study the interaction approach for novices of this technology. The idea was to create a simple virtual environment, where the users were able to explore and interact with the virtual world through common gestures of everyday life.

Process

After a little literary review, the decision was to look for an environment where that the user could recognize. Hence, I started to develop from an already existing project "VR map" by Kairo-at. The previous project was just a virtual map without any interaction possible besides the movement one. Then, I designed and develop several interactions with the environment. The development was performed with the use of A-Frame, a javascript framework for immersive experiences. The interaction design was based on research of the standard gestures used by existing VR applications. After implementing that, I designed the experiment in different four phases:

  1. Questionnaire before the experiment.
  2. Video tutorial, where users could see what type of interaction was expected from them.
  3. User actions. The user was asked to repeat the interaction before watched by leap motion ( a freehand) and then with the oculus joystick. The idea was to study the difference between a joystick and freehand interaction.
  4. Questionnaire after the experiment.

Before starting the experiment, each user was performing a little tutorial about Oculus Rift to understand the position and the possible interaction that the joysticks could give.

Results

The experiment was performed by 17 people. It gives some interesting insights into the interaction approach to immersive technology. Most of the people were interacting using one or two-finger simulating an interaction used with a touch device. Hence, despite the immersive experience, the daily use of a touch device like a smartphone influenced VR interaction also in the freehand interaction. Another insight is that the joystick could limit the creativity of the user. Indeed, based on the user test observations, the joystick seems to direct the use of certain buttons that are recognized as suitable elements to simulate natural movements. Overall, the interaction of the experiment was found as intuitable for all the users.

Team environment

Tag: UX

Problem

When the project started, the team was looking to design a project with the purpose of helping social activities for the environment. Indeed, The problem statement can be formulated with the following sentence: “There is a lack of knowledge on how to organize events and manage all the formalities”. While doing user research was found out about many various problems that exist in the area of environmental activism. They appear on many levels and vary geographically. 

What is dominant and common for many countries too, is the lack of people with organizational or administrational know-how.  Finding volunteers who want to participate in environmental actions (protests, discussions, writing petitions, demonstrations) isn’t hard, but it is hard to manage them and in order to become a good manager, you have to study it. As a consequence, people who are really engaged in eco-activism and have lots of domain-specific knowledge may have difficulties with managing the crowd and making other people follow them. Lastly, there is no place providing structured knowledge on eco-activism and it is mostly based on spontaneous actions.

Process

The team project was composed of three people. The process began with interviews for three different categories in the activism world: "Citizens", Activist and Local Authorities. Due to the pandemic situation, finding enough local authorities was not possible and only one was interviewed. Besides, seven activists and seven "citizens" were interviewed. After the interviews, the team decided to create a shared document with all the breakdowns extrapolated by the interviews. After that, the team discusses the findings to try to define their causes.

Then, we follow with drawing sketches of possible solutions. Each member draws three sketches and then we discuss them all together to try to find the best suitable solution. The discussion brings us to merge different sketches to create a unique solution. It is a platform with several features listed below:

  • Organize an event/social activity.
  • Tutorials on how to improve different aspects of organization/activism (PR, legal, managerial, leadership skills etc.)
  • Legal form templates to help with registering an event (if it’s a protest or a demonstration). They can be printed and sent to local authorities (there would be a guide on how to do it).
  • Gathering other people: co-organizers, volunteers, participants
  • Communication with mentors – activists with a lot of experience.
  • Integration with social media to easily promote the event

The device chosen was the computer to be consistent with the finding of the interviews where more activists expressed their preference on the computer to perform their activism. From that, we design the Lo-Fi prototype in Balsamiq, and after five user tests, we decided to move to the Hi-Fi modality

The team project was composed of three people. The process began with interviews for three different categories in the activism world: "Citizens", Activist and Local Authorities. Due to the pandemic situation, finding enough local authorities was not possible and only one was interviewed. Besides, seven activists and seven "citizens" were interviewed. After the interviews, the team decided to create a shared document with all the breakdowns extrapolated by the interviews. After that, the team discusses the findings to try to define their causes.

Then, we follow with drawing sketches of possible solutions. Each member draws three sketches and then we discuss them all together to try to find the best suitable solution. The discussion brings us to merge different sketches to create a unique solution. It is a platform with several features listed below:

  • Organize an event/social activity.
  • Tutorials on how to improve different aspects of organization/activism (PR, legal, managerial, leadership skills, etc.)
  • Legal form templates to help with registering an event (if it’s a protest or a demonstration). They can be printed and sent to local authorities (there would be a guide on how to do it).
  • Gathering other people: co-organizers, volunteers, participants
  • Communication with mentors – activists with a lot of experience.
  • Integration with social media to easily promote the event

The device chosen was the computer to be consistent with the finding of the interviews where more activists expressed their preference on the computer to perform their activism. From that, we design the Lo-Fi prototype in Balsamiq, and after five user tests, we decided to move to the Hi-Fi modality.

Results

The team decided to use NuxtJS and Vuetify.js for the development of the website. NuxtJS is an open-source Vue Framework useful to create and optimize the architecture of the application. Besides, Vuetify.js choose was to have something that gives consistency on the website in terms of design. Vuetify.js uses a standard Material Design. The HI-FI prototype permits the users to understand some interesting values of our project, they can create an event and ask for specific help in our matchmaking section. Besides we provide two features more: a homepage to simulate the process of entering for the first time in a website; a dashboard page with an already existing project to help the user to understand what is the potentiality of our website.

For more detail, you can read the Final Report of the full project by clicking on this link

Instead, the HI-FI prototype is possible to explore in the website: https://team-environment.netlify.app/

Costiera Amalfitana

Tag: UX

Request

The request was part of a contest on the zooppa.com platform. The client was the "Rete Sviluppo Turistico Costa d’Amalfi".  They were looking for web design projects and ideas with a view to User Interface and User Experience aimed at the subsequent design and implementation of the Destination Portal of the Authentic Amalfi Coast brand. They requested that the portal would not be only cover the customer journey for those leaving for their next trip and are looking for inspiration, but must be able to cover all the other phases: organization, experience, and story. Besides, they wanted that the user interface gave a visual representation of the values of sustainable tourism.

Process

In this works, I had the pleasure to collaborate with a talented colleague Pepi Nedkova. We decided to start to find inspiration on different websites for travel. We were mostly looking for a way to communicate and specific graphic components that could fit with the spectacular Costiera Amalfitana. After that, we had a meeting to discuss different possibilities and find a general agreement for starting the design in Figma. In that meeting, we establish what the four pages request should talk about. During the design, we decided that the best way to proceed was drawing a sketch for each page and then divide the work. During the design, we asked a validation from the teammate about the work done.
The four pages designed were: 1) Home 2) Sustainability 3) Destination 4) Activities.
For each page, The focus was creating an attractive and colourful user experience that could represent Costiera Amalfitana in all its glory.

Results

To achieve the goal of having a website that could inspire the traveller and accompany the user before, during, and after the experience and also encouraging non-superficial tourism. Three main points have been identified: 
1) Personalization, where the user could choose their itinerary based on their preferences and their willingness.
2) Sustainability. More times in the prototype the user is suggested to have a choice more sustainable. For example, the user has tips such as the choice of seasonal products or the request to think "outside the box" to stimulate the visit during several periods of the year.
3) Storytelling. For example, the interactive map on the destination page gives the choice to see the picture taken in real-time for each city of the Costiera Amalfitana.

For more details is possible to read the brief about the concept (in Italian) here.

Instead, to give a look at the desktop prototype click here or at the mobile prototype here

AR invader

Tag: UX, AR

Motivation

For academic reasons, my team had to develop a mixed reality application with tangible interaction. During the Covid period, people were staying in one place for the traveling restriction. Hence, Our idea was to create something using the technology requested for having a more enjoyable experience when walking in the street of Paris. 

Process

To have an idea of what to develop we just walking around our city at that moment. During our walking, we noticed many pixel arts. Indeed, Who knows Paris for sure noticed many pixel arts in many streets. These pixel arts are mostly attributable to the artist Invader.  He is an Urban artist from France. His artworks can be found in 79 cities in 33 countries.
So we decided to develop a game similar to a treasure hunt. For the implementation of the game, we have used Unity 3D, with the plugin Vuforia to help us to use specific elements like markers, which will allow us to trigger the respective scene of the game on the display. It has been developed using Unity Collaborate, a tool to allow all members of our team to edit at the same time and then merge the changes.

Results

The game was requiring that the user was visiting different districts of Paris. Indeed, Once the users reach the physical location of the art piece, they can scan the piece to enable the AR game with tangible interaction. Each game will be different and it will be closely related to the piece that the user is scanning. 

For the scope of the project, only two games were developed. The first one was triggered with an art piece of the space invader ‘alien’. It will trigger a classical space invader game, but in this case, the user was able to shoot simulating a gun with a Navigo (public transport card of Paris) card, thus implementing tangible interaction. The tangible interactions use common items that the users/travelers carried with them on their regular days, and they are also notified beforehand on the map. For the second game, it was triggered with a piece of a smurf, in this game the user needed to move the smurf while avoiding enemies to reach a predefined score. Once the users complete each game, they receive the clue to find the next art piece, in this case, the clue is a set of numbers that indicate the coordinates of the next spot.

Foodies

Tag: UX

Motivation

The project was done in a team of four people. For the project, we started with a hypothesis that when you are abroad, after some time, you probably miss your food country. From that, we decided to explore the struggle that people are experiencing looking for specific food from different countries of the one that they are.  All the process was done in Madrid. 

Process

We decided to start by trying to validate our hypothesis with observation and interviews. For the interview, we were looking for two specific targets: 

  1. Owner of foreign shops.
  2. Foreigners. 

After the interviews, we understood that our hypothesis was not completely true. Indeed, it's true that long-stay foreigners are looking for the food of their own countries but according to the owner of the shop, the most common clients are the local people that passed sometimes abroad (like ex-Erasmus). Before starting the low-fi prototype, we defined the environment to create a product more fittable as possible. 

So we defined a persona, a point of view, the current hierarchical task analysis of the user, and the scenario. After that, we establish and the devices more suitable for our application were the smartwatch and smartphone. Hence, we draw the two Lo-Fi prototypes on paper, and then we use Figma to design the Hi-Fi prototype. For the Figma prototypes, we before take some design decisions as the palette of colors, fonts, and shapes of the components.

Results

In the end, we created an attractive design for our application that is possible to explore by clicking on this link for the smartwatch.
Instead, if you are interested in the smartphone prototype you can click here. 
At the same time, we created videos prototypes:

  1. Video Lo-FI Prototype Smartphone: click here
  2. Video Lo-FI Prototype Smartwatch: click here
  3. Video Hi-FI Prototype Smartphone: click here
  4. Video Hi-FI Prototype Smartwatch: click here

The sports define my approach in the work

During my adolescence, I practiced Waterpolo. It is a complete team sport. It helps you to understand how to work in a team to achieve good results. Besides, I was a captain of my team and it gave me responsibility and leadership skills.

Basketball gave me the capacity to react quickly to solve problems. In basketball, you don't have time to think too much, you have to have a complete view of the situation in fast and react consequently.

I'm a runner. Running teaches me how to never give up and be determined in the objective. When you run long-distance, there is always at least a moment that you think "Why (the hell) am I doing that?!". This is the moment where you train your determination!

Let's break the wall that divides your product from success together!